Niki Lauda

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To be honest, it is boring to talk about winning.
- Niki Lauda
Collection: Winning
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
- Niki Lauda
Collection: Black And White
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I was not interested at all in Formula One when I left; I was very busy with my airline. But slowly I started missing the adrenaline rush and the driving of such fantastic cars at the limit. In reality this urge never disappears when you're a top driver, because I think we're a different breed of people, we need to take chances, we need to push ourselves to the limit all the time, that sort of thing. It stays with you, although you can kill it by losing motivation or other things in your life, but it never leaves you forever.
- Niki Lauda
Collection: Motivation
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
- Niki Lauda
Collection: Bullshit
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When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself.
- Niki Lauda
Collection: Motivation
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I maintain that the maxim is still to be faster than the others.
- Niki Lauda
Collection: Faster
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I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot be fast enough.
- Niki Lauda
Collection: Mind
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Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
- Niki Lauda
Collection: Years
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Jean Todt's system will never succeed, not even with Michael Schumacher.
- Niki Lauda
Collection: Racing
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When you have something in black and white, you can deal with it quicker.
- Niki Lauda
Collection: Black And White
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I am someone who places great value on the detail. That was always the case, even in my days as a racing driver.
- Niki Lauda
Collection: Racing
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Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.
- Niki Lauda
Collection: Winning
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If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.
- Niki Lauda
Collection: Commitment
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Grey zones do not interest me at all.
- Niki Lauda
Collection: Grey
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
- Niki Lauda
Collection: Details
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I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!
- Niki Lauda
Collection: Goal
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
- Niki Lauda
Collection: Entrepreneur
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
- Niki Lauda
Collection: Mean
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
- Niki Lauda
Collection: Laid Back
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It was the same with Schumacher: the need for the adrenaline rush, to push himself to the limit was always there. So without a Formula One car to race with he went on to do motorcycle racing and other stupid things, and obviously that wasn't enough to keep him happy, so he had a problem to sort out and returning to racing was his answer to the problem.
- Niki Lauda
Collection: Stupid
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The air travel industry moves into a new phase every five to six years.
- Niki Lauda
Collection: Moving
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My experience enables me to select the very best pilots in the market.
- Niki Lauda
Collection: Pilots